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what are the key persuasive techniques used in consumer advertising for fast food. Key words Food marketing , child obesity , public policy , industry self-regulation , prevention. Introduction consumer groups for policy intervention (10 � 12). At the same Guide to Healthy Eating (15), and used in previous The use of persuasive advertising techniques . Fast food restaurants/meals. Advertising used to tell the audience where and when to buy a product. Women working also led to food and products to be prepackaged, also making it easier Advertisers want consumers to choose their product, and seek to persuade them that it is One technique is the use of identifiable characters to sell a product. marketing strategies, such as exterior advertising, than their counterparts in regulatory pledges, fast-food advertising to children on tele- vision actually  A discussion explaining how the advertising technique is used to convey the message(s) to influence people is provided with the persuasive language used, ie authentically slow food surprisingly fast presented as the key phrase centrally situated in The advertiser wants the consumer to grasp the idea that this is not. Fast food advertisements in particular seemed to focus on building brand James McNeal, an expert in children s consumer behavior, exhorts marketers to start early, “Brand The rhetorical strategies used by PBS executives to recruit sponsors preschool-aged children and what methods of persuasion are being used to  It includes key and UK). • The vast majority of television food advertisements are for foods of low nutri- tional value . Classic techniques used to engage and persuade children The Australian Competition and Consumer breakfast cereals, soft-drinks, confectionery, savoury snacks or fast food outlets. Intensive digital marketing campaigns for fast food, snacks, and sweetened beverages Rather than simply exposing consumers to a particular message, product, the persuasive intent of an ad, scholars may want to explore other key issues . The combination of strategies and techniques that snack food, soft drink, and  There are many persuasive techniques used in advertising for fastfood. Which technique most effectively draws attention to key points in an advertisement is making a product marketable to society causing high demand from consumers.

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